Business Support Manager at Snaphunt Pte. Ltd.
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Specialist - Marketing Analytics - PropTech (3-10 yrs)
In this role you will be working closely with our digital marketing team and help them improve efficiencies and increase RoI. You will:
- Track various marketing initiatives using online tools.
- Prepare meaningful KPIs to measure performance on a monthly basis.
- Benchmark performance across online channels to derive actionable insights on the defined KPIs.
- Understand consumer perspective and make it a key factor in funnel analysis.
- Use these analysis results to propose innovative methodologies.
- Convey analysis and recommendations via presentations and written reports.
The Profile :
- You possess Masters in Marketing or Business Administration from reputable institute and have at least 3 years experience in Consumer Insights or Market Analytics.
- You understand an online user perspective and can map out journeys for easy understanding and execution.
- You are proficient in using Google Adwords, Google Analytics and other analytical software.
- Prior experience analysing marketing initiatives and proposing game changing insights is required.
- You are experienced in managing a wide range of qualitative and quantitative research.
- You have solid knowledge of web traffic sources and their key triggers.
- Knowledge of customer acquisition funnel and how it ties back to marketing initiatives is required.
- You are a go-getter who can work relentlessly to achieve set targets and goals.
- You have a solid business acumen and can focus on working towards achieving those business objectives.
The Employer :
Our client is a marketplace for rental properties in all major cities in the country. Being the pioneers in this space, they have benefited from significant market adoption in Tier-1 & Tier-2 cities and have a solid network established.
The Offer :
- Join a fast growing PropTech platform
- Exciting learning and growth opportunities
- Great work culture!