Specialist - Google AdWords/PPC/Search Engine Marketing (4-7 yrs)
- Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for New Customer Acquisition for Fintech
Responsibilities :
- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
- Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
- Campaign Analytics - Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests
Job Qualifications and Skill Sets :
- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations
- Excellent communication skills and problem-solving abilities
Previous Experience :
- Experience in running large scale App Install campaigns
- Exposure and experience to lead marketing in the Middle East, International Markets
- SEO On-Page and Off-Page SEO optimization levers
- Experience with Analytics and Attribution platforms like
Branch, CleverTap
- Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix
- Experience with DSPs like DV-360, In-Mobi, Revx
- Experience with content platforms like Taboola, Outbrain
- Experience with re-marketing platforms like Criteo, Adroll
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