Manager - Talent Acquisition at Talent Scout HR
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Specialist/Executive - Search Engine Marketing - Marketing Firm (3-7 yrs)
SEM Executive
We are currently hiring for a SEM Executive with a leading digital agency based in Mumbai
He/she should be well-versed in managing & strategizing paid campaigns.
Experience : 3+ years
We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team!
- As a SEM Specialist, you will be responsible for planning, implementing and managing our SEM strategy.
- As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
Role : Search Engine Marketing Specialist
- Plan, develop and implement our SEM strategy (Paid Campaigns)
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEM KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Skills & talents required :
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
Vaibhavi
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