Recruiter at Career Peach
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Specialist - Email Marketing (4-8 yrs)
Email Marketing Specialist
Job Description :
1. Plan direct email marketing campaigns.
2. Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns.
3. Constantly A/B test and optimize different type of email campaigns and various elements of the campaigns (subject, CTA, images, layouts, etc.)
4. Ensure mobile-friendly email templates.
5. Analyse campaigns and identify opportunities to create more engaging marketing campaigns.
6. Ensure emails follow industry policies and best practices.
7. Grow subscriber base.
Requirements :
1. Must have minimum 4-5 years of experience in email marketing and 3 years of experience in ecommerce.
2. Bachelor's degree in Business, Marketing or equivalent is preferable.
3. Experience with popular email marketing tools preferably Salesforce Marketing Cloud & Silverpop.
4. Excellent understanding of segmentation and customer life cycle.
5. Hands on experience with HTML and CSS is must.
6. Knowledge of Adobe Creative Suite is must.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
