Position Name : Email Marketing Specialist

Salary In LPA : 7L to 8L LPA

Experience : 4+ Years

Job Type : Full Time

Location : Gurgaon/Gurugram

Qualification : Experience in email marketing/drip campaigns of at least 3 years

Work Nature : Office

Vacancy : 1

The job and duties of an email marketing manager include :

- Developing and managing email marketing strategies

- Making multiple email lists and campaigns

- Designing and creating various CTAs.

- Establishing email marketing KPIs

- Creating a lead generation strategy and Increasing email subscribers

- Creating documentation and roadmaps for processes, A/B testing, and promotions that work through email.

- Directing email marketing campaigns can be designed and implemented

- Enhancing the email templates with graphics and personalization and using cellular-friendly email templates.

- Creating lead generation email databases

- Distributing emails using automation software

- Collaborating with graphic designers for improved appearance of outputs.

Requirements :

- Experience in email marketing/drip campaigns of at least 3 years, in the SaaS industry.

- Deep understanding of the differences between direct and indirect email copy.

- To determine ROI, email marketing campaigns can be tracked, measured, and reported on.

- Extensive experience in content management and marketing automation

- Great analytical skills and the ability to extract actionable information from data

- Solid understanding of sales lifecycle

- HTML knowledge is preferable

- Hands-on knowledge of using various email marketing software

Essential Skills :

- Automation and personalization

- Privacy of data

- Interactive content

- Accessibility

- Mobile optimization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.