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07/11 Ratan Kumar
HR at Alloys Consulting

Views:64 Applications:21 Rec. Actions:Recruiter Actions:14

Specialist - Digital Media Marketing - eCommerce (4-10 yrs)

Delhi Job Code: 97563

Digital Media Specialist with experience in Facebook, Instagram, Youtube, Google adwords, ASO, SEO

About Company :

The company operates in the exponentially growing Indian e-commerce industry aiming to take advantage of the emerging digital India to take online shopping a step further into the future.

Location : New Delhi

Experience : 4 - 10 Years

Function : Sales & Marketing

Job Description :

We are looking for a highly skilled Digital media specialist who is comfortable with all digital channel of promotion and has experience with optimisations and conversions of advertisements into actual orders and measurable Results.


The candidate will be expected to handle all our digital media needs and it would help if he/she has experience in doing search engine optimisations and app store optimisations as well we have designers who can make the creatives and provide the material but the candidate will have to lead them into what creatives are needed and guide on as to what would be the best possible creative for maximum results. the candidate needs to know how to look and analyse data collected from previous adds and make use of that data to improve and optimise our target audience and locations for maximum output with the minimum spends.

Digital Media specialists will be required to see out a project from conception to finalisation and be required to maintain and optimise these campaigns for maximum possible results, requiring good organisational skills and attention to detail.

Media Specialist Responsibilities:

- Guiding in creation of creatives and selection of materials required .

- Helping with the Script development for images and video content .

- Managing and creating social Media campaigns across digital platforms.

- Optimising pages and campaigns for best results and highest reach.

- Ensuring the best quality advertisements on digital media

- Identifying the most suitable target audiences and locations for maximum conversions.

- Working alongside graphic designers for design and features.

- Seeing through a campaign from conception to finished product.

- Managing Page customer responses and customer reviews and delivering helpful information for product improvement.

- Meeting both technical and consumer needs.

- Staying abreast of developments in E- Commerce applications and related competitive campaigns.

- Design digital media campaigns aligned with business goals

- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)

- Manage end-to-end digital projects

- Establish our web presence to boost brand awareness

- Maintain a strong online company voice through social media

- Liaise with Marketing, Sales and Product development teams to ensure brand consistency

- Suggest and implement direct marketing methods to increase profitability

- Monitor ROI and KPIs

- Stay up-to-date with digital media developments

Requirements :

- Proven work experience as a Digital media specialist or Digital marketing manager

- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software

- Experience with visual communication principles

- Familiarity with web design and content management systems

- Excellent analytical and project management skills

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills

- BSc degree in Marketing, Digital media or relevant field

- Additional qualification in web design or animation is a plus

Working Days : 6 Days a Week (9:00 AM to 7:00 PM)

Job Nature : Full Time

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