Specialist - Digital Media Marketing - Animation Firm (3-6 yrs)
Digital Media Specialist
Media Specialist Responsibilities:
- Guiding in creation of creatives and selection of materials required .
- Helping with the Script development for images and video content .
- Managing and creating social Media campaigns across digital platforms.
- Optimising pages and campaigns for best results and highest reach.
- Ensuring the best quality advertisements on digital media
- Identifying the most suitable target audiences and locations for maximum conversions.
- Working alongside graphic designers for design and features.
- Seeing through a campaign from conception to finished product.
- Managing Page customer responses and customer reviews and delivering helpful information for product improvement.
- Meeting both technical and consumer needs.
- Staying abreast of developments in E- Commerce applications and related competitive campaigns.
- Design digital media campaigns aligned with business goals
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments
- Proven work experience as a Digital media specialist or Digital marketing manager
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- BSc degree in Marketing, Digital media or relevant field
- Additional qualification in web design or animation is a plus