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09/01 Anamika Rao
HR Manager at Braks Interio India Pvt. Ltd.

Views:141 Applications:71 Rec. Actions:Recruiter Actions:16

Specialist - Digital Marketing - Manufacturing Firm (3-8 yrs)

Pune Job Code: 142274

Responsibilities : 

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

Requirements : 

- Bachelor's or master's degree in marketing or a related field

- Proven working 3+ experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Working knowledge of HTML, CSS, and JavaScript development and constraints

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