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01/05 Siddhi Desai
HR Business Partner at Future Group

Views:80 Applications:36 Rec. Actions:Recruiter Actions:36

Specialist - Digital Marketing (3-6 yrs)

Mumbai Job Code: 157600

Role :

- To build digital presence for Hello Zindagi (Future Generali)

- To build digital presence for Future Group ecommerce luxury brand

Responsibility :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain social media presence

- Creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services

- Quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans

- Deep dive into customer data and translate findings into actionable customer insights

- Engaging & communicating with various internal category teams, thus building relationship & understanding their requirement

- Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue, and sales cycle length

Requirement :

- MBA or equivalent

- A digital marketer with a proven 3-6 years of working experience

- Strong understanding of digital analytics, web metrics, with the ability to generate, analyze and interpret data

- Media planning, execution capabilities consumer understanding

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Google Certification (added advantage)

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