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21/11 Vijay Venkatesh
CEO at Cynosure Corporate Solutions

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Specialist - Digital Advertising/Paid Advertising (2-5 yrs)

Chennai Job Code: 136798

Roles and Responsibilities:

- Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.

- Performance Marketing and Media-Planning: Running campaigns across Facebook, LinkedIn, and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.

- Social Media Marketing: Ideating and executing campaigns on social media, including GIFs, Video Campaigns. Closely working with the design team and client to reach the client's brand goals.

- 2-4 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.

- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.

- Must have experience with Cost per Click advertising.

- Should be master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

- Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.

- Strong knowledge of Google Analytics preferred.

- Exceptional written and spoken communication.

- Exceptional attention to detail.

- Excellent organizational and project management skills.

- Bachelor's degree in marketing, communications, or related field.

- Excellent analytical & problem-solving skills, Ability to identify areas for improvement, and propose innovative solutions.

- Experience working with globally distributed stakeholders.

Perks and Benefits:

- Competitive base salary

- Flexible work environment

- A great work culture

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