HR at Sonata Software Limited
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Sonata Software - Team Lead - Inside Sales (5-10 yrs)
Position: Team Lead- Inside Sales for Marketing Team
Exp: 5 to 8 Years
Roles & Responsibilities:
- Develop, maintain and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, products and the buyer's journey.
- Work closely with other departments to build cross-functional cohesion.
- Present to higher management to get buy-in and secure budgets, as well as report results.
- Create personas tied to specific customer needs and preferences.
- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
- Ensure that content reaches the right part of the sales funnel at the right time.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Measure, analyze, and report campaign performance.
ABOUT SONATA SOFTWARE
Sonata is one the fastest growing IT services companies listed in Indian stock exchange. It has consistently grown over past 8 years at 11% CAGR (in USD) by executing highly differentiated strategies.
Sonata is poised for the next phase of exponential growth based on its highly acclaimed and unique proprietary digital transformation methodology called PlatformationTM.
Sonata is a global technology company that enables successful platform based digital transformation for enterprises, to create businesses that are connected, open, intelligent and scalable.
Sonata's Platformation- methodology brings together industry expertise, platform technology excellence, design thinking-led innovation and strategic engagement models to deliver sustained long-term value to our clients. A trusted partner of world leaders in the Retail, Manufacturing & Distribution, Travel and Software industries, Sonata's solution portfolio includes its own digital platforms such as Brick & Click Retail Platform-, Modern Distribution Platform-, Rezopia Digital Travel Platform-, Kartopia E-commerce Platform-, Halosys enterprise development automation Platform-, CTRM Commodity Trading and Risk Management Platform-, and KODO - AI powered customer experience (CX) Platform, and best in class capabilities on digital technologies platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, AWS, Cloud Engineering, Managed Services as well as new digital technologies such as IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security.
Sonata's people and systems are nurtured to bring together the depth of thought leadership, customer commitment and execution excellence to make a difference to business with technology.