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23/01 Sirisha
Senior TA manager & HRBP at Sonata Software

Views:162 Applications:64 Rec. Actions:Recruiter Actions:54

Sonata Software - Manager - Business Development & Marketing (6-12 yrs)

Bangalore Job Code: 254874

On Position Objective : Business Development Manager- Looking For Immediate Joiners Only


- Digital marketing experience would be an added advantage

- To plan, execute and manage GTM activities

- To create and manage pipeline across channels

- To plan and achieve in each geo sales team the Business Development goal

- To engage with alliance and partners and achieve alliance and partner objectives

- To create all collaterals and ensure they are up to date and world class

- To collaborate with sales to gather market feedback and onboard feedback into various initiatives

- To collaborate with delivery and competency and keep offering and collaterals up to date

- To study markets regularly and make our marketing process relevant and connected to market

- To appreciate and execute company strategy and objectives and translate the same into biz development objectives and actions and execute the same.

- To ensure self is updated on IP, develop capability of presale demo, trends, technologies impacting the target market and competencies

Duties & Responsibilities : 


Solution Offerings :

-Tracking market trends and evolving customer needs / tech trends Working closely with Competency teams in building solution offering for the verticals

- Position Sonata's Vertical Solution offerings to our focus customer segments and driving new business revenues GTM Plans

- Develop strategic marketing plans for each service line, including :

- Review and repositioning of existing service offerings & defining new service offerings

- Sales Enablement & marketing messaging

- Develop and Go-to-market plan in consultation with Geography Sales teams (US, UK, MEA, India, APAC) and Practice Groups

- Drive the execution of the Go-to-Market (GTM) plan activities, for new business generation

- Competition tracking & differentiation

- Prepare GTM plan for vertical Offerings with Collaboration between Marketing, Sales and Competency teams

- Understanding of ISV market, data technologies is desirable

- Understanding of platform relevant technologies like cloud, data, mobility etc will be useful. 


- Lead Generation

- Generate Leads through DG & Marketing Campaigns, Personal/Social connects

- Generating leads through Event Participations and Sponsorships Business Targets

- Responsible for achieving set business revenue targets and opportunities for each service line, orchestrating our sales pursuits to prospects / customers and ensuring a differentiated positioning for our services, to enable new wins Sales / Pre-Sales

- Enable Sales team with Solution capabilities, knowledge

- Participate in calls with prospects and present the retail capabilities

- Competition Analysis and benchmarking

- Updated content for collaterals, website for the relevant areas events. Decks, Brochures, docs and materials as required for a prospective customer 


- Writing and Publishing Whitepapers, POVs and other insightful articles

- Identify and shortlist relevant events; prepare for participation with theme and content

- To coordinate with various delivery, competency groups, sales groups, DG, marketing, bid management and other partner groups to execute GTMs

Job Requirements: Education :


- Engineering with MBA from premier business school 


Relevant Experience :

- Minimum 6-12 years- experience in industry with prior experience selling or industry

Competency / Skills Requirements :


- Good analytical skills and ability to think strategically

- Excellent communication skills

- Ability to collaborate well, in cross-functional teams

- Ability to work well in a team-selling and collaborative environment

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