DUTIES & RESPONSIBILITIES

Solution Offerings :

- Working closely with Competency teams in building solutions for the Data and ISV verticals

- Prior working with ISV or data (preferable) solutions will help.

- Market Sonata's services offerings such as transformational outsourcing, Digital solutions and products, product engineering etc, to our focus customer segments and driving new business revenues

GTM Plans :

- Develop strategic marketing plans for each service line, including :

- Tracking market trends and evolving customer needs / tech trends

- Review and repositioning of existing service offerings & defining new service offerings,

- Sales Enablement & marketing messaging

- Develop and Go-to-market plan in consultation with Geography Sales teams (US, UK, MEA, India, APAC) and Practice Groups

- Drive the execution of the Go-to-Market (GTM) plan activities, for new business generation

- Competition tracking & differentiation :

- Prepare GTM plan for the ISV vertical Offerings - with Collaboration between Marketing, Sales and Competency teams

- Understanding of ISV market, data technologies is desirable

- Understanding of platform relevant technologies like cloud, data, mobility etc will be useful.

Lead Generation :

- Generate Leads through DG & Marketing Campaigns, Personal/Social connects

- Generating leads through Event Participations and Sponsorships

Business Targets :

- Responsible for achieving set business revenue targets and opportunities for each service line, orchestrating our sales pursuits to prospects / customers and ensuring a differentiated positioning for our services, to enable new wins

Sales / Pre-Sales

- Own the ISV Vertical part of the solution for RFP responses and provide other relevant content to Pre-Sales

- Enable Sales team with Solution capabilities, knowledge

- Participate in calls with prospects and present the retail capabilities

- Market Research and Benchmarking

- Market Trends

- Competition Analysis and benchmarking

- Updated content for collaterals, website for the relevant areas events

- Identify and shortlist relevant events; prepare for participation with theme and content

- ISV / Data tech capabilities collaterals - Decks, Brochures, docs and materials as required for a prospective customer

- Writing and Publishing Whitepapers, POVs and other insightful articles

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