SEO executives are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.

Most SEO specialists have a bachelor's degree in a related field, such as marketing or information technology. Successful SEO specialists have excellent analytical, communication and research skills, which allow them to understand the company's marketing needs and provide them with the best optimization possible.

Responsibilities:

- Develop optimization strategies that increase the company's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategy

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

Qualifications:

- Six month to 1 year of experience in successfully developing and executing SEO campaigns for Software Servicing or Tech companies

- Must have ranked at least 5-7 keywords on first page of Google

- Instrumental for taking website DA or domain authority to 40+ with well defined on-page and off-page SEO activities

- Understanding of search engine algorithms and ranking methods

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry

- Excellent written and verbal communication skills

- Comfortable analysing high volumes of data on a daily basis

- Familiarity with WordPress

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus

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