Social Media Analyst - Job Description

Job Summary

Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.

Responsibilities and Duties : 

- Analyze user engagement (e.g. click-through and bounce rates)

- Report on web traffic from all social media

- Build and support SEO strategies, including optimizing keywords in content marketing projects

- Identify habits of our online customers and suggest ways to reach a broader audience

- Maintain a cohesive strategy across all platforms to increase our brand awareness

- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns

- Ensure timely responses to customers and followers- queries and comments

- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

- Research how emerging social networks and features can benefit our company

- Update our social media company policy, when necessary

Required Experience, Skills and Qualifications

Qualifications/Experience needed

- Proven working experience (2 to 3yrs) in social media marketing or as a digital media specialist

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organisational ability

- Fluency in English

Other qualifications

- BS in Communications, Marketing, Business, New Media or Public Relations

- Previous work experience as a Social Media Analyst,Social Media Coordinator or similar role

- Hands-on experience with social media platforms and digital marketing campaigns

- In-depth understanding of SEO, keyword research and Google Analytics

- Experience with social media management tools, like Buffer and Hootsuite

- Familiarity with online content (experience with WordPress and content management systems is preferred)

- Ability to identify target audience preferences and trends

- Excellent communication skills

- Time management and multitasking skills

- BSc in Marketing, Communications or related field

- Additional qualifications in digital technologies or social media management is a plus

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