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13/02 Ripal Patel
HR at SocialPilot

Views:16 Applications:4 Rec. Actions:Recruiter Actions:2

SocialPilot - Senior Executive - Pay PerClick/Google Adwords (4-5 yrs)

Ahmedabad/Gujarat Job Code: 110571

What You- ll Do :

- Conducting end-to-end execution, measurement, reporting, and optimization of AdWords (Search) campaign

- Managing and maintaining updates for large keyword lists.

- Assisting the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

- Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Provide creative copy suggestions.

- Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Communicating with team and management on project development, timelines, and results.

Requirements :

- 3-5 years of in-house or agency Google Ads experience

- Should be highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights

- AdWords certification is a plus.

- Experience in working with popular PPC platforms like Yahoo, Bing is a plus

- Comfortable with Ad copywriting

- Self-motivated and has a growth mindset to stay abreast of current trends and utilize those in the ads/campaigns.

- Should have a disdain for the status-quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth.

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