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20/01 Akshay Datt
Founder at Unnati

Views:15 Applications:7 Rec. Actions:Recruiter Actions:0

Social Media Specialist - Loans/FinTech (2-5 yrs)

Delhi Job Code: 254660

- Our client is an expert in education financing and counselling related to higher studies abroad. They help students to understand about scholarships in various colleges abroad, whether they are eligible and how to apply for such esteemed institutions. Their dedicated page enlists every scholarship available across the globe, apart from other facilities required by students like visa counselling, forex, accommodation, Peer contacts etc.

- They also offer the best resources for exams like IELTS, TOEFL and GRE apart from organising webinars and events to connect with industry experts, alumni and fellow students - that helps to prepare for these travels, loans and more. Partnered with the most prominent Banking and non-banking financiers, the team is led by FinTech-experienced IIT Kanpur alumni, passionate about offering sustainable financial offerings.

- As a Social Media Specialist, you will be understanding customers interests, needs and drivers, creating high-performing and engaging content for diverse initiatives and reporting on success metric.

What you will do :

- Conceptualizing, developing and produce and get produced short-form video, visual and written assets

- Tracking and measuring content performance

- Using data and analytics to help drive customer insights

- Monitoring audiences, ensuring content is delivering results

- Setting up and optimizing company pages within each platform to increase the visibility of company's social content

- Collaborating with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

- Communicating with social media followers, including responding to queries in a timely manner.

- Developing and managing social influencer programs and attending social influencer events.

- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance.

What you need to have :

- 2 or more years of social media experience including planning and managing content in a corporate, or agency setting.

- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

- Multi-tasking and time-management skills, with the ability to prioritize tasks.

- Ability to work in a fast-paced, high-pressure environment.

- Knowledge of online marketing and good understanding of major marketing channels

- Exposure to fintech, banking, education, and study abroad segments would be a plus.

- Proven success in creating high-performing and engaging content for different channels with a focus on short-form videos for social

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