We are looking for an experienced and creative Social Media Specialist to join our team.

As a Social Media Specialist, candidate will be responsible for developing and implementing our Social Media strategy for US based clients in order to increase their online presence as well as improve their marketing and sales efforts. Candidate must have to work closely with the US based SMM team.

Roles and responsibilities:

Social Media Specialist job description should contain the following duties and responsibilities:

- Develop, implement and manage our clients- social media platforms

- Define most important social media KPIs

- Manage and oversee social media content

- Measure the success of every social media campaign

- Stay up to date with the latest social media best practices and technologies

- Use social media marketing tools such as Social Sprout

- Work on SMM content and ensure it is informative and appealing

- Communicate with industry professionals and influencers via social media to create a strong network

Requirements:

- At least 3 years of experience as a Social Media Specialist or similar role

- Social Media Strategist using social media for brand awareness and impressions

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

- Experience with doing audience and buyer persona research

- Good understanding of social media KPIs

- Excellent multitasking skills

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Should have knowledge of Canva and Online Editing Tools

- Working knowledge of using Facebook Business Manager

- Basic Photoshop skills, like working with layers and cropping

- Should Know about Image Copyrights

- Strong organizational and project management skills

- Excellent writing, editing (photo/video/text), presentation and communication skills

- Basic graphic design skills and familiarity with Photoshop and image editing

- Translate social sentiment and engagement into strategic insights to help inform marketing and paid media decisions.

- Deliver detailed reporting and measurement on a monthly basis.

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