Role: Social Media Specialist

Role Definition

The Social Media Specialist is responsible for delivering the services promised to the clients and keeping them happy.

Responsibility Deliverable :

1) Content ideation, creation & execution

2) Overlook the growth of the client pages while meeting KPI's

3) Maintain client relationship to keep the clients happy

4) Develop skills and knowledge to grow into a Social Media Strategist

Tasks & Activities :

Content ideation, creation & execution :

- Attend and contribute during brainstorming sessions for content, campaigns & contests

- Work with the Jr. SMS to create content calendars and content plans to create unique and engaging content for assigned social media accounts

- Communicate with design and production team to execute concepts

- Assist the production team during shoots

- Proofread, quality check and ensure that all the creatives are as per the quality standards of the company and brand guidelines set for the client

- Use Trello for content requests and corrections for inter team communication and workflow

- Overlook and assist Jr SMS while handling ORM for assigned clients

- Approve all stories and reels that go up on the client accounts

- In charge of executing all activities, campaigns, and contents for assigned clients

Overlook the growth of the client pages while meeting KPI's

- Ensure client's social media accounts as maintained as per company process

- Research on assigned clients target audience and ensure the content is created in alignment

- Ensure that posts go up on the assigned pages as per schedule

- Approve weekly & monthly reports and analyze the social media pages for scope of improvement

- Set, fill in and meet weekly and monthly KPI's and benchmarks for assigned clients

- Ensure content is sent to clients for approval on the assigned days

- Identify influencer collaboration opportunities and facilitate communication with influencers

- Prepare reports and analysis on campaigns, contests and other activities

Maintain client relationship to keep the clients happy :

- In charge of representing Alter Social to assigned clients

- Have weekly calls with the client to get information regarding their business activities and give updates on progress of the page

- Have monthly meetings with clients to discuss the plan for next month and give a report and analysis of the past month's performance

- Pitch to client ideas on online and integrated social media campaigns, contests, collaboration and other activities

- Identify marketing opportunities for the assigned clients and communicate the same to them after consulting with seniors.

Developing skills and knowledge to be a social media strategist :

- Assist the Social Media Strategist in building social media positioning for the client

- Set up systems and process to effectively execute social media campaigns, contest, collaborations, etc. and get it approved from the strategist

- Assist Social Media Strategist in preparing pitches for new clients

- Read suggested books, complete required courses and attend relevant workshops

- Be updated with the latest functions and limitations of social media platforms like Facebook, Instagram, LinkedIn and Twitter

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.