Responsibilities :

- Develop and Execute Digital and Social Media Campaign Strategies : Formulate comprehensive strategies for digital and social media campaigns that align with organizational goals and objectives.

- Create Engaging Content : Craft compelling and relevant content for various digital platforms, including social media, websites, blogs, and email marketing, to attract and retain the target audience.

- Conduct Audience and Industry Research : Thoroughly research target audiences and industry trends to gain insights and inform content strategies.

- Collaborate with Marketing Team : Work closely with the marketing team to understand campaign objectives and implement feedback to improve content performance.

- Optimize for SEO and Organic Traffic : Apply search engine optimization (SEO) techniques to content to increase organic visibility and drive traffic.

- Stay Updated on Industry Trends : Continuously monitor industry trends, digital marketing developments, and best practices to ensure content strategies remain current and effective.

- Ensure Brand Consistency : Maintain brand consistency by aligning content with established brand guidelines and visual assets.

- Manage Multiple Assignments : Efficiently manage and prioritize multiple projects, adhering to project timelines and deadlines.

Skills :

- Strong Ideation Skills : Ability to generate creative and innovative ideas for content that resonate with the target audience.

- Excellent Command of English : Proficiency in written and verbal English to create high-quality content and communicate effectively.

- Familiarity with at Least One Indian Language : Knowledge of at least one Indian language to cater to a diverse audience and regional content needs.

Qualifications :

- Postgraduate or Graduate Degree in Journalism or Mass Communication: A degree in journalism or mass communication provides a solid foundation in communication principles and strategies, which is essential for this role.

Note : The qualifications and skills mentioned in this job description are important for a Digital Content Strategist to excel in their role. Additionally, proficiency in using digital marketing tools and platforms, such as content management systems, social media management tools, and analytics tools, would be advantageous for this position.

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