Client Engagement and Talent Acquisition Lead at The Rising
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Social Media Marketing Specialist (2-5 yrs)
About Us:
- A very new platform solving a very old challenge: making woofs, meows, chirps, and everything in between louder, healthier, and braver.
- We are building, overnight, a platform that solves the many unique needs of the pet-parent community in a one-stop universe for everything pet and essential veterinary care.
- We are looking for creative pet parents who want to re-think and re-present the existing pet-care narrative: Facebook Marketing - Assistant Manager who has the eagerness to learn and grow professionally. We dig kind, ambitious, creative people who are driven to make an impact in a collaborative environment
What you will do:
- Drive growth for our e-commerce brand and our DTC brand by managing and optimizing Facebook marketing campaigns
- Develop, execute, and monitor Facebook ad campaigns with a focus on D2C strategies
- Collaborate effectively with our internal team of designers, marketing experts, and other specialists to develop integrated campaigns
- Evaluate campaign performance and develop data-driven strategies to meet and exceed company goals
- Proactively identify opportunities for improvement and innovation within the Facebook marketing landscape for growth and scale the revenues.
Skills we're looking for :
- A minimum of 2 years of experience in a DTC (Direct-to-Consumer) company is required, specifically in setting up campaigns within Facebook Ads Manager.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Solid understanding of digital marketing concepts, best practices, and trends, with a focus on D2C, E-commerce, and paid marketing
- Comprehensive knowledge of web analytics tools, such as Google Analytics, Tag Manager
- Exceptional skills in ad copy and creative analysis.
- Strong analytical mindset and critical thinking abilities to optimize campaign performance
- Excellent communication and interpersonal skills for effective collaboration and client management
- A Facebook blueprint certification is mandatory
Location: Bangalore
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