Social Media Marketing Role - Advertising Firm (2-3 yrs)
This position is responsible for handling paid search activities (not limited to Adwords, Facebook,Twitter, LinkedIn) and social media activities. This position will focus on using analytics to drive engagement and generate conversions. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing and conversion through various digital media campaigns (SEM + SMM).
a) Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
b) Track, report, and analyze website analytics and PPC initiatives and campaigns and provide insights and actionable recommendations to improve the performance.
c) Manage campaign expenses, and budgets.
d) Optimize ad copy and landing pages for search engine marketing. (keyword - ad copy - landing page mapping)
e) Perform ongoing keyword discovery, expansion and optimization.
f) Gathering insights into campaigns and consumer behavior and implementing the learning.
g) Develop near and long-time paid search strategies and campaigns for clients (internal & external.
h) Conduct competitor research using tools to for bench-marking and identify new strategies for optimization
i) Build and execute social media strategy through competitive research, platform determination,benchmarking, messaging and audience identification
j) Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
k) Set up and optimize company pages within each platform to increase the visibility of company's social content
l) Create editorial calendars, schedules and social media strategy.
m) Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
n) Collaborate with other departments (content team, sales etc) to manage reputation, identify key players and coordinate actions.
Primary Requirements: (Must)
a) Proven SEM & SMM experience.
b) Google Adwords & Analytics certification.
c) Exceptional working knowledge on Google, Bing, Yahoo, YouTube, Facebook, Linkedin, Twitter Ad platforms. (MUST)
d) Strong track record in managing medium to large-sized budgets - (B2B & B2C US accounts).
e) Very good communication & presentation skills. (MUST)
f) Strong numerical and analytical skills and in-depth working knowledge with website analytics tools (e.g, Google Analytics, Omniture)