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22/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:117 Applications:60 Rec. Actions:Recruiter Actions:32

Social Media Management Role - Media & Entertainment (1-4 yrs)

Anywhere in India/Multiple Locations/Kolkata Job Code: 244569

- Leadership Role

- Fantastic work culture
 
- Work alongside & learn from best in class talent

We are a Startup hiring for Social Media Management

The Job :
 
You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Managing a team of 1-5 people.

Ideal Candidate :

Skills Required:

- You have at least 1 year experience ideally in Consumer Insights / Market Research, Digital Marketing or Content Management within Media & Entertainment industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis, Community Management, would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp).

- You enjoy finding creative solutions to problems

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

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