Responsibilities :

- Serve as internal and external expert and market intelligence leader in the field.

- Develop comprehensive marketing plans for launching and promoting solutions.

- Develop and manage the brand positioning, marketing messages, collateral (including emails, presentations, lead-generation deliverables, web site content, etc) and customer experience.

- Support and develop product collateral for, when necessary, marketing campaigns and promotions (seminars, customer briefings, trade shows, events, other company sponsored events, etc.)

- Create and deliver customer win stories, case studies and profiles for sales consumption and use.

- Identify topics that will resonate with customers and work with a cross-functional team of writers and designers to create the materials.

- Research the competitive landscape, clarify our differentiation, strengths/weaknesses, positioning and outline how to handle sales objections.

- Work with the event marketing team to increase visibility at conferences

- Assist with sales training on product positioning - ensure all sales members can internalize and clearly communicate our product positioning and message.

- Develop sales collateral for the sales team by taking a leadership role in pitch/deck development and create customizable materials including presentations, product one sheets, product videos, and web pages.

Qualifications :

- 10+ years experience in software product marketing for B2B focused companies.

- Should have solid marketing expertise, including experience creating marketing collateral and launching new products.

- Should be equipped to speak publicly when needed.

- Advanced PowerPoint skills and have an analytical as well as creative mindset.

- Exceptional writing, editorial and presentation skills.

- Proven track record of results and demonstrated career progression.

- Experience with lead generation strategy and tactics.

- Has the talent, insights, leadership abilities and willingness to roll up their sleeves and get the job done; is comfortable with deadlines.

- Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development.

- Attention to detail and quality of deliverables.

- Strong aptitude for determining the optimal way to position products in the market.

- Experience managing marketing teams including hiring, managing performance and developing skill set of direct reports desired.

- Bachelors degree required (preferably in business, economics or a related field), MBA preferred.

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