HR at Smartcoin Financials Pvt Ltd
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SmartCoin - Executive - Digital Marketing (2-4 yrs)
Responsibilities:
- Develop and execute paid digital campaigns & end to end marketing strategies for SEM, UAC,
- Display, Programmatic, Facebook, Affiliate, and other growing channels via test & learn framework.
- Diving deep into data and using insights to identify opportunities for performance optimization.
- Optimize campaign performance through testing elements like design, copy, bidding, and targeting.
- Work with the creative teams and external agencies to develop marketing assets for digital campaigns.
- Keep exploring new channels/partners for user acquisition and lead their end-to-end execution.
- Work with agencies & inhouse teams on ASO & SEO
- Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing.
We are looking for individuals who have the following skillset :
- 3-5 years of experience with any Consumer Tech/App company or Digital Marketing Agency.
- Experience in using tools such as Appsflyer/Branch, Tableau, Google Analytics, WordPress, etc.
- Experience in running paid ad campaigns for User Acquisition, Remarketing, Lead gen Programmatic advertising and App installs (FB, UAC, Affiliates, etc.).
- Passion for all things Digital Media; SEM, Display, Analytics, ASO/SEO, etc.
- Immediate Joiners will be preferred
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