Digital Marketing Lead at Skyway Explorer Pvt Ltd
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Skyway Explorer - Executive - Search Engine Optimization (1-3 yrs)
Job Description :
We are looking for an SEO Executive to join our digital marketing team. As an SEO Executive, you will play a key role in optimizing our online content to improve search engine rankings, drive organic traffic, and enhance our online visibility. Your expertise in SEO techniques and strategies will help us achieve our digital marketing goals.
Key Responsibilities:
1. Conduct keyword research to identify relevant search terms and phrases.
2. Optimize website content, including articles, blogs, and product pages, for on-page SEO.
3. Perform on-page SEO tasks, including optimizing meta tags, headers, and content structure.
4. Develop and implement link-building strategies to improve domain authority.
5. Monitor and report on website traffic, keyword rankings, and other SEO-related metrics.
6. Analyze website performance and user behavior through tools like Google Analytics and Google Search Console.
7. Stay updated on search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
8. Collaborate with content creators and web developers to ensure SEO best practices are integrated into the site.
9. Research and implement local SEO strategies to improve visibility in specific regions if applicable.
10. Provide recommendations for website improvements based on SEO insights.
