Job Title - Social Media Manager

Job Description : We are looking for a talented Social Media Manager to administer our social media accounts. As a Social Media Manager, you will be responsible for developing, implementing, and managing our organization's social media strategy to enhance brand awareness, drive engagement, and foster community growth. You will be managing multiple social media platforms (Instagram, Facebook, Quora) analyzing performance metrics, and staying abreast of industry trends to continually optimize our digital presence.

About the company - Academy of Vedic Vidya is a division of "SkillEnable Edutech Private Ltd." that specializes in employability-focused Occult Science courses. We have been able to make a footprint pan India through our student-friendly classes taken by qualified and efficient trainers. As it is a completely new segment in the Edu-tech industry, Digital marketing plays a vital role in lead generation, client reputation building and the overall growth in the company's revenue generation.

Website: https://www.academyofvedicvidya.com/

Job Type: Full-time

Salary: 3 LPA - 7 LPA

Experience: 3-9 years

Schedule: Day shift (Monday-Saturday)

Location: Kolkata, West Bengal (Work From Office)

Key Responsibilities:

- Create and curate engaging content, including graphics, videos, and written posts, for various social media platforms (e.g., Instagram, Facebook, Quora).

- Plan and execute exciting social media campaigns that drive user engagement and conversions.

- Collaborate with influencers and partners for co-branded campaigns.

- Identify target audience segments and tailor content and messaging to resonate with each demographic.

- Research and stay updated on emerging trends, tools, and best practices in social media marketing.

- Coordinate and maintain an editorial calendar for regular posting to maximize reach and engagement.

- Monitor and respond to audience comments, messages, and mentions in a timely and professional manner.

- Develop and implement strategies to increase follower growth and enhance organic reach.

- Track and analyze key performance metrics, such as reach, engagement, click-through rates, and conversions.

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

Qualifications:

- Bachelor's degree in any field or an MBA with a focus on Digital Marketing.

- Proven experience (at least 3 years) in a social media management role or similar position.

- Proven track record of planning and executing successful content strategies and campaigns for brand growth.

- Exceptional copywriting skills with a keen eye for detail and creativity.

- Proficiency in data analytics tools to interpret social media metrics and derive actionable insights.

- In-depth knowledge of social media platforms and their algorithms.

- Experience with Canva, or similar social media management tools is a plus

- Proficiency in graphic design and video editing software is a plus.

- Understanding of SEO and web traffic metrics.

- Ability to commute/relocate- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)