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20/04 Shobhit Thakur
HR Recruiter at SKIDOS

Views:50 Applications:28 Rec. Actions:Recruiter Actions:20

SKIDOS - Associate - Marketing (1-2 yrs)

Delhi NCR/Noida Job Code: 156310

Job Description:

About SKIDOS Vision, Mission & Culture

We want to build the world's leading brand for developing 21st Century skills among families with kids. Our mission is to help kids become lifelong, confident and happy learners. We believe it is more important NOW than ever before for kids to be equipped with both fundamental academic skills (Literacy & Numeracy) & non-academic skills ( eg: Critical thinking, Creativity, Collaboration, Communication, Information, Media & Tech literacy, Leadership & social skills, Initiative & Productivity). These skills are important for them to be well prepared for their adult life to achieve confidence, happiness & contentment while helping to advance the human race.

Our core product is an SDK that helps us embed learning content in great games. We offer parents a subscription service that allows them to access all the games and learning content. Currently, we have 70+ games available across Apple and Google Play Store.

We are a rapidly growing scale-up with a very ambitious and impactful mission, backed by leading VC- s, Angel investors and the Danish Growth Fund.

At SKIDOS, we believe in a positive work environment where you feel happy & content while working on something which is truly meaningful and impactful. We respect the work-life balance and have flexible working hours. We do not believe in micro-management but instead believe in creating an environment to help you learn and shine. We love people who have something to say, and we listen. With us, you will get a chance to dive into our suite of learning products that are being used by millions of users around the world.

Join our Marketing Team :

We are looking for an App Marketing Associate to join our team & help us grow our 40+ mobile learning games organically. To achieve your goals, you will work directly with our Head of User Acquisition, marketing associates & other managers from various departments.

You will spend most of your time on:

- Manage the ASO (App Store Optimization) projects & activities for iOS & Google Play

- Do keyword research & keyword optimization for iOS & Google Play apps across various markets (English speaking countries as well as other markets)

- Analyze top of the funnel metrics & come up with ideas on how to improve them

- Look closely into conversion rates & suggest ways to improve them

- Generate ideas to grow apps organically

- Work with the onboarding screens to enhance the user journey & improve key metrics along the user funnel

- Plan, implement & analyze A/B tests & experiments to improve the funnel metrics (experiments with icons, screenshots, videos, etc.)

- Launch new games (we have new games coming every month)

- Coordinate with designers, engineering, product & data teams

What we want to see in your past experience:

- You need to understand what is ASO & how it works--you should have experience in ASO for at least 1 year (iOS &/or Android)

- You should have experience in ASO for at least 1 year (iOS &/or Android)

- You have used any of the ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)

- You understand the top of the funnel metrics, eg. impressions, PPV, etc.

- You understand the concepts of conversion rates & good ways to improve them

- You have experience in managing graphic assets & doing/tracking experiments with app icons, screenshots, videos, etc.

- you are a confident English speaker

- You are organized & structured

- You are attentive to detail

- You enjoy working with numbers, as well as performing a creative task

What we are looking for in you as a colleague

- Ability to collaborate and meet deadlines

- Self-driven, responsible, and curious to learn

- Passionate

- Attention to details

- Excellent in English, written and spoken

What SKIDOS can offer you as a professional?

- Work with great people

We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.

- Disrupt

- We disrupt learning and how children will learn in the future by using the latest technology.

- With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.

Perks and Benefits :

These are optional and can be tweaked on an individual basis depending on what makes you most productive. Here are things we offer :

- MacBook or Top windows laptop

- Headphones and similar accessories required for work

- Standing desk for office or home office infrastructure

- Devices (IOS or Android) if it's a requirement for work

- Compensation

We're happy to offer a competitive salary package based on experience.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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