Senior Talent Acquisition Specialist at Simlilearn
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Simplilearn - Manager - Social Media (3-6 yrs)
Daily responsibilities :
- Regularly update a social media calendar and relevant activity on all social accounts
- Write crisp, clean and engaging social copy to promote new and existing content
- Partner with PR, SEO, content marketing, design and other related teams to streamline tasks and communicate effectively
- Maintain necessary weekly and monthly reports and analyse the data to optimize channel performance
- Monitor and analyze current social/digital trends
- Respond to comments, customer inquiries and complaints with informative, empathetic, and timely responses across all social channels
- Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow company style guidelines
- Repurpose blog posts, infographics, Whitepapers and other assets to create channel-specific microcontent
- Explore and test new social media tools through market and user research
- Keep pace with social media and internet marketing industry trends and developments
- Attend weekly social team meetings to update team on progress of all current initiatives
Requirements/skills :
- Degree in Marketing, English, Communications, Journalism, Public Relations or related field
- Demonstrable knowledge of the social media landscape
- Passion for creating social-first content, with a proven ability to think strategically about creative content and implement on a tactical level
- Strong written and verbal English communication skills
- Experience with a social publishing tool such as Hootsuite, Buffer, etc.
- Understanding of digital marketing best practices, including content management, brand voice, buyers journey and customer personas
- Familiarity running paid campaigns on Facebook, LinkedIn and Twitter a plus
- Experience in B2B marketing, video production and other multimedia, Medium, Pinterest, and/or Instagram a plus
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