HR Manager at Simform Solutions
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Simform - Manager - Digital Marketing (2-5 yrs)
The ideal candidate will have experience with the key tenets of B2B marketing in a high-growth SaaS environment, including product positioning, market analysis, product launch & post-launch activities, sales enablement, and analyst relations. The role demands both strategic thinking and hands-on execution.
Key Responsibilities :
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels to improve quality and quantity of leads
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Deliver competitive intelligence by performing market and competitive research and analysis
- Prepare for and participate in industry analyst discussions to increase awareness and solidify our positioning
- Participate as a subject matter expert speaker/panelist in marketing activities and events
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