HR Manager at Shryoan Cosmetics
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Shryoan - Brand Manager (3-10 yrs)
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.
- They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
- Candidate should understand the brand, market & business goals and how product marketing fits into the overall Shryoan's vision
Role & Responsibility :
- Creating marketing campaigns including pricing strategies, sales promotions, and public relations efforts
- Deploying successful marketing campaigns from ideation to execution
- Developing company brands by determining which products or services will be offered, what features they will have, and how they will be priced
- Conducting market research to determine customer preferences and buying habits in order to create effective marketing strategies
- Overseeing the design of print advertisements, brochures, product labels, and other marketing materials
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Monitoring competitors' activities to identify new trends and adjust the company's strategy accordingly
- Reviewing customer feedback to identify areas for improvement and make adjustments to existing products or develop new ones -
- Analysing data to determine the effectiveness of campaigns and marketing strategies
- Gather feedback from consumers about products/services.
Qualifications
- Bachelor's degree or equivalent in Marketing
- 3+ years' brand management or marketing experience in retail industry like luxury beauty, colour cosmetics.
- Expertise in designing and implementing marketing strategic planning and strong leadership skills.
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