Manager at Shriram Properties
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Shriram Properties - Manager - Brand Marketing (4-6 yrs)
Develop and Execute marketing strategies for cluster of Residential projects portfolio of Shriram Properties
- Ideation and conceptualization of projects and their positioning.
- Develop brand strategy including market segmentation, consumer research, brand Positioning and brand identity.
- Defining campaign objectives and target audience to plan effective advertising strategy
- Devise media plans & schedules, drive innovative ideas across media & negotiate commercial terms.
- Handling innovative and cost effective lead generation programs through ATL and BTL activation.
- Planning and drawing marketing budgets as per business plans and company objectives.
- Market intelligence; Market Trend Analysis and Monitoring efficiency of campaigns
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