Shopholix - Senior Campaign Manager (3-5 yrs)
Key Responsibilities :
1. A digital marketing role, driven by ability to compile content and graphics to deliver client communication plan
2. Ideate and execute marketing campaigns (digital & physical) for various fashion and lifestyle retailers (Shopholix clients) with an ultimate objective to drive shopper acquisition and engagement
3. Understand the fashion and lifestyle retail, marketing landscape, shopper dynamics, behaviors, digital and physical intersections, and stay updated on latest industry trends
4. Create and execute campaign calendar. Top priority to creative alignment, business relevance and overall objective of the campaign
5. Manage and motivate allotted resources, graphic designers, content writers, cataloging team, team of interns, and drive results
6. Agency management, expense management for the activities executed
7. Manage mall relationships, drive product awareness among leading malls in town
8. Manage entire social media portfolio for Shopholix - user/shopper facing, create quarterly calendar, content and communication
Key Skills :
- Proficiency in MS Office, primarily in Excel and PowerPoint
- Proficiency in Photoshop and/or designing software would be an added advantage
- Strong copy writing, organization, interpersonal skills
- Strong comprehension, articulation and analytical capabilities
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