Assistant Manager at Shiprocket
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Shiprocket - Manager - Brand & Marketing (3-6 yrs)
Responsibility :
- Overall marketing strategy for given product
- Coordinate product promotion for existing/new products
- Brand strategy, product & profitability study
- Current product performance, need gap analysis
- Segment market potential
- Market research & study for entering new segments with existing & new products
- Leading events as a channel at Shiprocket
Skills Required :
- Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.
- Deep knowledge of both plan and executing owned events
- Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
- Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.
- Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.
- Experience of B2B SAAS platform is preffered
For Branding :
- To support the brand lead in all activities related to the brand, specifically
- Compilation of all brand and competitor related information
- Marketing communication & product planning
- Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.
Interested candidates can share or contact us on 7292068694
