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04/08 Dashmeet Kaur
Assistant Manager at Shiprocket

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Shiprocket - Campaign Management Role (2-4 yrs)

Delhi/Delhi NCR Job Code: 226968

Job Responsibilities :

- To execute PN/Email/SMS campaigns with the objective to increase conversions from sign to recharge and shipping

- Tracking the conversions from email and SMS campaigns and improving the percentages and numbers

- To manage sender reputation (IP/domain), inbox placement, conversion optimization, etc

- To work in a high-volume email/SMS marketing environment

- Brief and oversee the work of Content/Copywriters, internal designers who will deliver much of the campaign activity

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

Requirements To Be Successful In This Role :

- 1-3 years of relevant experience with CRM, preferably a SaaS product.

- Deep understanding of CRM tools like Webengage/ Netcore / CleverTap or similar with understanding of campaigns & journeys

- Knowledge of HTML/CSS, MS Office, & GSuite

- Knowledge of email design with a creative eye is a big plus.

- Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc

- Technical understanding of deliverability challenges for email and push notifications.

- Comfortable with handling large data sets in excel

- Strong analytics skills to understand and optimize the performance of the campaign

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