Assistant Manager at Shiprocket
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Shiprocket - Campaign Management Role (2-4 yrs)
Job Responsibilities :
- To execute PN/Email/SMS campaigns with the objective to increase conversions from sign to recharge and shipping
- Tracking the conversions from email and SMS campaigns and improving the percentages and numbers
- To manage sender reputation (IP/domain), inbox placement, conversion optimization, etc
- To work in a high-volume email/SMS marketing environment
- Brief and oversee the work of Content/Copywriters, internal designers who will deliver much of the campaign activity
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Requirements To Be Successful In This Role :
- 1-3 years of relevant experience with CRM, preferably a SaaS product.
- Deep understanding of CRM tools like Webengage/ Netcore / CleverTap or similar with understanding of campaigns & journeys
- Knowledge of HTML/CSS, MS Office, & GSuite
- Knowledge of email design with a creative eye is a big plus.
- Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc
- Technical understanding of deliverability challenges for email and push notifications.
- Comfortable with handling large data sets in excel
- Strong analytics skills to understand and optimize the performance of the campaign
