About the Role:

We're seeking a highly motivated and results-oriented SEO Specialist to join our growing marketing team. You'll be responsible for crafting and executing impactful SEO strategies to drive qualified traffic, elevate organic search ranking, and amplify brand awareness for our international shipping services.

Responsibilities:

Strategic SEO : Develop and implement comprehensive SEO strategies aligned with business goals and objectives, ensuring long-term success and growth.

Keyword Mastery : Conduct in-depth keyword research and analysis, identifying high-potential target keywords relevant to our industry and audience.

Content Optimization : Optimize website content (meta descriptions, titles, body copy) for targeted keywords, adhering to best practices and search engine guidelines.

Link Building Prowess : Build and manage high-quality backlinks from relevant and authoritative websites, enhancing domain authority and organic reach.

Technical SEO Savvy : Identify and troubleshoot technical SEO issues like crawl errors and site speed, ensuring optimal website performance.

Data-Driven Decisions : Monitor and analyze website analytics and search engine ranking data, uncovering trends and opportunities for improvement.

Stay Ahead of the Curve : Continuously update your knowledge on the latest SEO trends and best practices, sharing insights with the team and adapting strategies accordingly.

Collaborative Spirit : Collaborate with other departments (marketing, content, development) to ensure integrated SEO efforts aligned with overall business goals.

Reporting & Measurement : Create and maintain clear and concise SEO reports and dashboards to track progress, measure results, and identify areas for further optimization.

External Partnerships : Manage and oversee collaborations with external SEO agencies or vendors, guaranteeing successful campaign execution.

Competitive Analysis : Regularly monitor and analyze competitor websites and search engine rankings, gleaning valuable insights and identifying opportunities to surpass them.

Qualifications :

- Minimum 3-5 years of experience as an SEO Specialist or similar role, with a proven track record of success in driving organic traffic and improving website rankings.

- In-depth understanding of SEO concepts and best practices, encompassing on-page optimization, off-page optimization, and technical SEO.

- Proficiency with popular SEO tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.

- Strong analytical and data-driven mindset, able to interpret data and make informed decisions.

- Excellent communication skills, both written and verbal, for clear and concise communication with various stakeholders.

- Ability to work independently and manage multiple projects simultaneously while meeting deadlines effectively.

- Strong attention to detail and a collaborative spirit for seamless teamwork.

- Knowledge of HTML and CSS is a plus