SEO Analyst - IT (2-3 yrs)
JD for SEO Analyst:
1. Proven SEO experience.
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition.
4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
6. Experience with A/B and multivariate experiments.
7. Knowledge of ranking factors and search engine algorithms.
8. Up-to-date with the latest trends and best practices in SEO and SEM.
9. BS/MS degree in a quantitative, test-driven field.
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