Founder at JobsTab Consultants
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Senior Strategist - Copy Writing/Content Marketing - Advertising Firm (5-8 yrs)
Job Description :
- Discussing the client's core message and target audience brainstorming visual and copy ideas with other members of the creative team
- Writing and presenting a few options to clients
- Modifying copy until the client is satisfied
- Overseeing the production phase.
- The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
- End to end digital paid media strategy creation.
- Managing leads and client servicing for existing digital media clients.
- Research and creation of pitches along with the team
- Google Adwords, Social Ads & Analytics Technical Expertise
- Basic understanding of SEM Google Adwords, Social Ads, Google Analytics
- Expert in managing paid search campaigns
- Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content, ads, Match type strategies, Landing page testing, most recent AdWords features
- Excellent understanding of Google Analytics and deriving to action items from data points
- Understanding client goals/objectives and their entire digital marketing needs including Search Engine
- Marketing (SEM), Social Media, Display Advertising
- Liaising and building relationships with clients and media sales companies
- Optimise plans and budget according to the best media mix
- Creating and executing paid media campaigns across our channels of records
- Analyzing, Recording, and Troubleshooting performance data in excel
- Making in-the-moment campaign management decisions with massive budgets
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