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14/02 Pushpendra Singh
Founder at JobsTab Consultants

Views:47 Applications:18 Rec. Actions:Recruiter Actions:5

Senior Strategist - Copy Writing/Content Marketing - Advertising Firm (5-8 yrs)

Mumbai Job Code: 110812

Job Description :

- Discussing the client's core message and target audience brainstorming visual and copy ideas with other members of the creative team

- Writing and presenting a few options to clients

- Modifying copy until the client is satisfied

- Overseeing the production phase.

- The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.

- End to end digital paid media strategy creation.

- Managing leads and client servicing for existing digital media clients.

- Research and creation of pitches along with the team

- Google Adwords, Social Ads & Analytics Technical Expertise

- Basic understanding of SEM Google Adwords, Social Ads, Google Analytics

- Expert in managing paid search campaigns

- Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content, ads, Match type strategies, Landing page testing, most recent AdWords features

- Excellent understanding of Google Analytics and deriving to action items from data points

- Understanding client goals/objectives and their entire digital marketing needs including Search Engine

- Marketing (SEM), Social Media, Display Advertising

- Liaising and building relationships with clients and media sales companies

- Optimise plans and budget according to the best media mix

- Creating and executing paid media campaigns across our channels of records

- Analyzing, Recording, and Troubleshooting performance data in excel

- Making in-the-moment campaign management decisions with massive budgets

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