Business Support Manager at Snaphunt Pte. Ltd.
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Senior Product Marketing Manager - SaaS Firm (5-9 yrs)
-Great Opportunity
Our client is a global employment platform that manages global payroll, compliance, and taxation for companies so that they can build exceptional distributed teams - anywhere.
Backed by top VCs, our client has quickly established itself as a changemaker in the world of remote work. The company has seen triple-digit growth over the past year and is now expanding its presence across the globe.
The Job
Key responsibilities areas:
- Develop marketing strategies for differentiated positioning to increase awareness and adoption of product
- Identify target personas, develop product messaging suitable for personas and markets
- Work closely with product managers to articulate product / feature value propositions for prospects, customers & internal stakeholders
- Conduct competitive benchmarking, develop differentiation strategies in messaging and positioning plans
- Develop collaterals for Sales enablement, GTM and Customer marketing teams
- Conduct pricing analysis and benchmarking
- Conduct market and customer analysis, identify trends and work closely with the product management team to refine the product road map
- Work closely with GTM spocs to roll out marketing plans suitable for each territory
- Manage PR and Analyst relations
Ideal Candidate :
- A proven track record of translating SaaS technologies into compelling value propositions that drive awareness and revenue.
- Strategic, dynamic leadership to drive our go-to-market plans, scale product marketing and enablement teams.
- 5+ years of experience in product marketing, preferably in a SaaS company
- Experience with Digital Marketing (Marketing technologies is a strong plus!)
- Ability to work with cross-functional teams including Product, Marketing, and Customer success
- Ability to craft compelling stories in every format including blog posts, guides and videos or webinars
- Experience of managing 10 or more team members.
- Excellent written and spoken communication skills
- Strong technical acumen and understanding of technology products
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