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06/01 Megha Sondhi
CPO at Workolution

Views:134 Applications:68 Rec. Actions:Recruiter Actions:9

Senior Product Marketing Manager (3-8 yrs)

Mumbai Job Code: 141825

We are looking for a Senior Product Marketing Manager.

Roles & Responsibilities

- This individual would be closely working with the founders to set up a strong growth acquisition channel and also assist in sales enablement for the product.

- Your goal will be to develop and implement the most profitable plans to promote and position the product.

- Build on product messaging that sets the new products apart from others in the market to give them a unique selling point

- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Build and maintain solid analytics around north-star metrics

- Developing standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing

- Develop product marketing strategies around pricing, advertising and product launches

- Test marketing product features, releases and ad copy

- Optimize marketing automation and lead nurturing processes through email, content, and in product-content.

- Build user personas to develop customised offerings for different user groups

Qualifications :

- Work experience of 3-4 years as a Product Marketer

- Background in design and ad copy is a plus

- Experience in market and competitor analysis

- Working knowledge of web analytics tools like Google Tag Manager

- Proven editorial skills. Outstanding command of English (or primary customer) language.

- Strong experience in managing highly fluid work environments and in managing multiple at the same time

- Ability to make quick decisions in high-pressure environments with limited information

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