Senior Paid Media Profesional (4-9 yrs)
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and Fb ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating & Managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Have run lead generation ads and sales ads and also generated revenue from them.
- Sales campaign and budget.
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional teams to develop creative solutions to address client's business challenges well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements:
- You have 5+ years in Paid Media buying.
- Prior Experience in Running Google or Facebook Advertising Campaigns.
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
