Senior Manager - Search Engine Marketing/Pay Per Click (5-10 yrs)
Job Description:-
- Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.
- Managing the paid search marketing campaigns and other paid advertising campaigns.
- Ensuring the organization's goals and objectives are met.
- Analyzing data and insights to improve ROI.
- Performing detailed keyword research and customer trends.
- Monitoring clicks, redirects, and bounce rates.
- Generating heatmaps to analyze consumer behavior on the website
- Suggesting improvement in the marketing campaign and make necessary changes if required.
- Optimizing the landing pages along with the Web Development Team.
- Preparing SEM reports on a monthly basis and presenting it.
- Staying up to date with the new advertising trends and PPC strategies
- Track- report- and analyze PPC initiatives and campaigns
Requirements :
- Bachelor's degree in Marketing or a related field.
- Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Marketing Department.
- Demonstrate familiarity with A/B testing.
- Strong understanding of Bid Management tools such as Marin, Kenshoo, Search Ignite, or others.
- Thorough knowledge of analytical tools such as Google Analytics, Web Tends, or similar.
- Working knowledge of programming languages such as HTML, CSS, and Javascript.
- Ability to work under pressure and prioritize tasks.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
