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19/05 Rajat
HR at Talentiser

Views:22 Applications:10 Rec. Actions:Recruiter Actions:0

Senior Manager - Search Engine Marketing/Pay Per Click (5-10 yrs)

gurgaon Job Code: 159565

Job Description:-

- Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.

- Managing the paid search marketing campaigns and other paid advertising campaigns.

- Ensuring the organization's goals and objectives are met.

- Analyzing data and insights to improve ROI.

- Performing detailed keyword research and customer trends.

- Monitoring clicks, redirects, and bounce rates.

- Generating heatmaps to analyze consumer behavior on the website

- Suggesting improvement in the marketing campaign and make necessary changes if required.

- Optimizing the landing pages along with the Web Development Team.

- Preparing SEM reports on a monthly basis and presenting it.

- Staying up to date with the new advertising trends and PPC strategies

- Track- report- and analyze PPC initiatives and campaigns

Requirements :

- Bachelor's degree in Marketing or a related field.

- Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Marketing Department.

- Demonstrate familiarity with A/B testing.

- Strong understanding of Bid Management tools such as Marin, Kenshoo, Search Ignite, or others.

- Thorough knowledge of analytical tools such as Google Analytics, Web Tends, or similar.

- Working knowledge of programming languages such as HTML, CSS, and Javascript.

- Ability to work under pressure and prioritize tasks.

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