Job Purpose :

Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market

Job Description :

Gross Sales :

- Responsible for the secondary sale in the state / territory.

- Develop and maintain the sales and marketing business plan.

- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.

- Responsible for maintaining the MOP in the state / territory.

Analysis :

- Regularly conduct retail outlet audits to study market share movements and track market share.

- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.

- Work with the team to correct market working discipline, daily targets vs achievement tracking.

- Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.

Team Management :

- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

- Recognize and celebrate team and team member accomplishments

Activation :

- Designing and execution of volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.

- Planning & execution of consumer centric activities in the state - focus on generating trials and increase penetration.

- Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity

Budgeting :

- Conceptualizing & utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

QDVP Score :

- Ensure the RTC implementation at the retail outlets in the territory / state.

- Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.

- Aligning the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Desired Skills :

Qualification : MBA in Sales & Marketing

Experience : 4-8 years experience in sales & marketing

Knowledge & skills :

Must have experience in handling distributors and retailers in an aggressive market environment

- Team Handling Skills

- Business Acumen

- Communication

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