Job Description:

- The Senior Manager of E-Commerce & Performance Marketing will be responsible for defining, leading and executing the Company's overall E-Commerce strategy for the website which will include online marketing and online sales.

- Responsible for The Company's website P&L.

- Responsible for developing & leading an in-house performance marketing team to strategize and execute ROI driven performance campaigns.

- Responsible for overseeing monthly revenue and stock forecasting; closely monitoring and analysing business results versus plan.

- Manage all website activities with focus on improving customer acquisition, conversion and retention.

- Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits.

- Responsible for overseeing and optimising performance marketing and tracking of daily, weekly, monthly metrics.

- Undertake Performance driven activities to meet business driven goals around Cost per lead, Cost per click, cost per acquisition and other related goals across digital channels.

- Drive digital media planning and buying strategy with a focus on reaching out to the largest relevant customer base to drive qualitative traffic to the website

- Develop and oversee measurement strategy to track the performance of all online marketing programs.

- Define and drive all sales objectives. Ensure maximum cost efficiencies and ensure that balanced spending is consistently achieved.

- Drive qualified traffic and sales with CRM and cross-channelling strategies

- Work closely with the tech team on website developments including UX/UI developments on the website to drive revenue growth.

- Develop and oversee customer retention strategy and programs to achieve revenue and profit growth targets.

- Perform research and segmentation studies to determine key consumer targets, insights, needs, wants and behaviours.

- Identify and implement new opportunities to drive sales, visibility and efficiencies, including site functionality and design.

- Identify and implement modifications to improve the existing platform or assist in sourcing new solutions.

- Provide structure and manage evolving developments, teams, operations, roles and responsibilities and systems/tools to support the needs of the e-commerce functions.

- Work closely with the merchandising team to ensure the appropriate assortment is available online and at the right time.

- Responsible for the performance of the performance marketing agency or any other agency that might report to this position.

- Negotiating and finalising contracts.

KPIs :

- Meeting Revenue Targets

- Budget compliance

- Increasing quality traffic to the website M-o-M

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