Partner at Career Ladder
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Senior Manager - Marketing - Life Insurance (10-13 yrs)
Experienced in handling diverse marketing portfolios covering a wide gamut of marketing services - Brand, customer activation, research, digital etc. for B2B and B2C.
The Candidate Must be From Life Insurance Background
- Develop and implement the marketing projects, involving products, corporate, research and tactical communication covering brand, distribution partners, external & internal audience
- Develop product-positioning, communication and media strategy for the successful launch of new products
- Developing & implementing digital marketing plan for new product launches including GDN, Text, video ads & Social media
- Corporate website development and maintenance: develop website as a medium for establishing brand identity as well as for customer interaction and lead generation which includes CMS, SEO and overall web management
- Experienced in developing mobile application from business & marketing perspective and its promotion projects
- Design, manage and control the marketing budget on the basis of annual marketing plan drafted with the different channel sales heads
- Work closely with external partners like advertising, media and research agencies on creative briefs and insights on various corporate & product communication and ensure timely launch of campaigns and also monitor performance of the agencies on quarterly basis
- Work closely with the internal stakeholders on their various marketing needs i.e. HR, Training, Actuarial, Products, Operations, IT and Sales and provide them communication solutions
Digital Marketing support:
- Support in developing the communication for new digital inventories and help in developing in content for the same
- Effective management of DPLI social media handles across platform like face book, LinkedIn, Twitter, Instrgram
- Performance marketing support for upcoming products and corporate for effective generation of lead from digital channel
- In-depth understanding SEO, SEM, PPC, CPC, CPM and vast digital marketing tactics for effective DPLI's digital presence
- Prior experience in ORM/ reputation management.
Key Personal competency -
- Effective in leading the project team & delivering the project on time
- Contribute towards the development of creative & innovative business solutions
- Noble understanding of digital market, its dynamics and app development
Must Have:-
1. Client servicing profile from top 10 advertising agencies who have worked on large, national & blue chip brands.
2. Core brand management profiles from the client side having worked on large, national & blue chip brands.
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