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30/12 Sanjay K N
HR at Brindhavvan Areion Hospital

Views:127 Applications:24 Rec. Actions:Recruiter Actions:0

Senior Manager - Marketing - Healthcare (5-11 yrs)

Bangalore Job Code: 191821

- Good understanding of the Irish Healthcare system.


- Strong marketing background in healthcare or related industry, ideally minimum five years.

- To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand.

- To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof - reading etc.

- To plan various activities as per the phasewise Marketing Strategic plans.

- To execute the various activities planned as per the phasewise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, Life - Style Management Program Etc.

- To carry out Research activity related to marketing plan evolved.

- To explore newer geographical area new markets, for customer target for hospital.

- To explore new product feasibility for business plan.

- To do regular fieldwork to understand and develop sound marketing plan.

- Monthly detailed report of the activity should be submitted to the management

- Weekly progress report should be submitted in brief to management about the activities assigned.

- Support in all marketing purposes to the Head Marketing.

- Manage major projects such as PR events, launches, Marketing campaigns, Annual GP Study Day, GP evenings, Trade show exhibits.

- Update Press Releases from outside agencies

- Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.

- Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.

- Maintain awareness of competitor activity and general healthcare updates.

- Contribute to internal and external meetings from a marketing perspective.

- Manage Grand Rounds and relationship management with Consultants.

- Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.

- Direct and manage Social Media & Marketing Assistant and provide support and guidance.

- Researching and evaluating new opportunities for the business, and customer needs and insights.

- Analysis of the effectiveness of all marketing efforts.

- Issue on-going reports on all activities to Commercial Managment.

- Develop an annual marketing plan which should detail the year's activity to meet agreed company objectives.

Candidate Profile :

- B. Pharm / B.Sc + M.B.A./M.M.S in Marketing and having 5-10 years experience in direct marketing (Sales) and 5-10 years in brand management.

- Incumbent is responsible for Market Share, Revenue, Profitability, Growth and Image of the hospital Brand.

Job Types: Full-time, Permanent

Salary: - 20,000.00 - 40,000.00 per month

Speak with the employer

+91 +917090785061

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