Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
12/01 Himani
HR at Matrix Management Services

Views:70 Applications:52 Rec. Actions:Recruiter Actions:7

Senior Manager - Marketing - FMCG (7-12 yrs)

Chennai/Mumbai/Pune Job Code: 142657

- Lead the state marketing efforts and create relevant customer touchpoints.

- Build a robust State Marketing team capable of disseminating information at lightning speed across channels

- Develop strategies and manage marketing campaigns across BTL, ATL, PR and other online platform through Influencers

- Analyse macro trends and provide inputs on emerging growth opportunities

- Organize product communication through events, festival events and club meetings across Mumbai & Pune

- Spearhead market Intelligence activities to ascertain trends, influences and competitior analysis on various factors like pricing etc

- Use VOC to develop creative marketing plans and print/digital campaigns for Mumbai & Pune

- Responsible for brand partnerships and strategic alliances along with coordination with Bangalore Team

- Identify new and alternate media ideal for product communication with focus on reduced Cost of Acquisition

- Core responsibilities include Hyper local BTL campaign executions, media planning, digital marketing & marketing calendar set up

- Coordinate with Central Marketing Team and run digital campaigns on different platforms

- Focus on improving Brand Recollection with a Hyper local Marketing approach across various clusters in Mumbai & Pune

Add a note
Something suspicious? Report this job posting.