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24/11 Himani
HR at Matrix Management Services

Views:469 Applications:312 Rec. Actions:Recruiter Actions:20

Senior Manager - Marketing - FMCG (3-17 yrs)

Chennai/Mumbai Job Code: 137115

Senior Marketing Manager:

We are looking for a candidate with Prior experience in Mumbai and Pune and who shares our fondness for fish and meat. He/She should bring in their experience and take FreshToHome to every household. The candidate should have relevant experience in food, retail or other startups which require focus across different platforms.

Roles & Responsibilities:

- Lead the state marketing efforts and create relevant customer touchpoints.

- Build a robust State Marketing team capable of disseminating information at lightning speed across channels

- Develop strategies and manage marketing campaigns across BTL, ATL, PR and other online platform through Influencers

- Analyse macro trends and provide inputs on emerging growth opportunities

- Organize product communication through events, festival events and club meetings across Mumbai & Pune

- Spearhead market Intelligence activities to ascertain trends, influences and competitior analysis on various factors like pricing etc

- Use VOC to develop creative marketing plans and print/digital campaigns for Mumbai & Pune

- Responsible for brand partnerships and strategic alliances along with coordination with Bangalore Team

- Identify new and alternate media ideal for product communication with focus on reduced Cost of Acquisition

- Core responsibilities include Hyper local BTL campaign executions, media planning, digital marketing & marketing calendar set up

- Coordinate with Central Marketing Team and run digital campaigns on different platforms

- Focus on improving Brand Recollection with a Hyper local Marketing approach across various clusters in Mumbai & Pune

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